Carry the Story. Carry the Style.

Weekender Amber.png

AmandaWeBes.JPG

Python Table Runner.JPG

Weekender Amber.png

1/7

From a Feed Sack to a Movement

I didn't plan to start a business.

I was sailing through the Caribbean with my then-infant son when I saw women beneath the palm trees, stitching sail ties onto used flour sacks to carry as market bags. They were turning what they had into something beautiful–colorful, practical, made with purpose.

One of the women held up a finished bag and said with a wink, "We be bags, 'mon!" And just like that, the idea for WeBe Bags was born.

I asked if they'd send me the flour sacks they didn't need. They did.

I started sewing.

What began as a gift for friends turned into a business powered by story. A little scrappy, a little cheeky–and somehow, exactly whatpeople wanted.

Built with Purpose. Backed by People.

Each WeBe Bag was made from repurposed coffee, flour, and feed sacks–lined with bold fabric and stitched with personality. Labels made from coconuts. Hang tags made from bamboo. No two were the same. Globally sourced. USA made. Built bag by bag.

They showed up in Glamour, USA Today, on the arms of Jessica Chastain and Julia Louis-Dreyfus, and even as official bags at Sundance and Cannes. We sold in 500 boutiques worldwide–and counting.

But what meant the most to me wasn't the press or the partnerships.

The Thread Came Full Circle.

Eventually, life shifted. I became a single mom of two. And I had to pause the business.

Years earlier, I'd been the producing partner to Francis Ford Coppola, and I considered going back. But relaunching WeBe gave me something rare: purpose, creativity, and time with my young children–all stitched together.

It also gave me something else: the chance to do work that meant something.

It was turning something tossed aside into something people couldn't wait to carry.

It was building something from the ground up–something with soul.

And it was hearing someone say, "I love this bag–but I love your story even more."

That's when I knew I wasn't just selling a bag.

I was selling the heart behind it.

I was turning the unwanted into something people felt proud to hold.

Sometimes, there's just a need for a second chance.